WPP Group expected to continue pursuit of research firm

06/4/2008 | Forbes

WPP Group is expected to continue in its pursuit of research firm Taylor Nelson Sofres, which has announced a merger agreement with Germany's GfK, according to this article. WPP Group's bid to add Taylor Nelson Sofres to its roster is part of a plan to make its revenue sources less ad-driven and become a bigger player in the research segment. Analysts anticipate WPP will respond with a rival bid.

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