Microsoft campaign portrays Bing as "results engine"

06/4/2009 | Adweek · ClickZ · Wall Street Journal, The

Microsoft's estimated $100 million marketing launch of its new search engine seeks to position Bing as a "results" engine that will offer more targeted information for users. The multiplatform campaign, which focuses on travel, shopping, health and local, includes TV ads from JWT, display ads on The New York Times, Huffington Post and other sites, and a major keyword buy on rival Google.

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Adweek · ClickZ · Wall Street Journal, The

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