The evolution of Twitter

06/4/2010 | GigaOm · Advertising Age (tiered subscription model)

Twitter's decision to scrap third-party advertising has shaken the network's developer ecosystem, but hasn't scared away tech investors and entrepreneurs altogether, writes Om Malik. More important, writes Steve Rubel, by taking over advertising, Twitter has seized control of its own destiny. Now, Rubel argues, the site needs to show it's capable of evolving and shaping its own future.

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GigaOm · Advertising Age (tiered subscription model)

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