Report: TBS seeks broadcast rates for Conan

06/4/2010 | Advertising Age (tiered subscription model)

Potential advertisers for Conan O'Brien's new late-night talk show on TBS reportedly are balking at ad rates that are as much as 20% more than O'Brien commanded at "The Tonight Show." Asking for the premium could be part of TBS' strategy to keep ad prices for the show in the same ballpark as "The Tonight Show," according to this article.

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