Carl's Jr., Hardee's go after disappointed McDonald's Angus fans

06/4/2013 | MediaPost Communications

The parent company of Carl's Jr. and Hardee's is building a campaign around a McDonald's decision to discontinue its Angus Third Pounders. CKE ads offer a $1 coupon for the chain's 100% Black Angus Six Dollar Burger, hoping to draw those "angry, confused and frustrated" by the McDonald's decision. Ads send readers to ReclaimYourAngus.com.

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