Google turns Wildfire buy into DoubleClick social features

06/4/2013 | Advertising Age (tiered subscription model)

Google is turning its Wildfire acquisition last year into social features for the DoubleClick Digital Marketing platform. "The first Wildfire and DoubleClick integration is really around attribution, incorporating social engagement on a brand's social [accounts] into where brands are already used to looking at the results from all of their digital marketing efforts," said Neal Mohan, Google's vice president of display advertising.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO