How to make your B2B marketing videos more engaging

06/4/2013 | Eloqua

With video content becoming a leading source of information for business-to-business buyers, creating videos that show how your company solves customer problems is a must, PropelGrowth Director of Marketing Phil Donaldson writes. Video content should also take into account which stage of the marketing process is being targeted and should be placed alongside supporting content such as research reports. To get the word out about your videos, be sure to include a thumbnail in the video link when sending out e-mails, Donaldson writes.

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