Lancome art event accessible only by smartphone

06/4/2013 | Mobile Marketer

Beauty brand Lancome is sponsoring an augmented-reality art event in Toronto that will be seen only by smartphone users who download a special application and use it in the city's David Pecaut Square to see rose-related art, which ties into the brand's logo. "With the project '20 Bloggers for a Rose: The Lancôme Virtual Gallery,' we wanted to leverage the theme of the photography exhibition with an experiential component for the audience," said Alexandra Tanner, interactive marketing specialist at Lancome Canada.

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