Lancome art event accessible only by smartphone

06/4/2013 | Mobile Marketer

Beauty brand Lancome is sponsoring an augmented-reality art event in Toronto that will be seen only by smartphone users who download a special application and use it in the city's David Pecaut Square to see rose-related art, which ties into the brand's logo. "With the project '20 Bloggers for a Rose: The Lancôme Virtual Gallery,' we wanted to leverage the theme of the photography exhibition with an experiential component for the audience," said Alexandra Tanner, interactive marketing specialist at Lancome Canada.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC