Marketers keep things short and sweet with Vine videos

06/4/2013 | SmartBrief/SmartBlog on Social Media

Twitter's Vine tool is "the Instagram of video," writes Paul Beaulieu. That makes it a powerful tool for marketers, with the ability to appeal to jaded consumers who don't have the attention span to sit through a 30-second TV commercial. "Because Vine is only six seconds, it can be a great teaser for your establishment," Beaulieu writes.

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