Online content plays major role for B2B buyers, study shows

06/4/2013 | BtoB Magazine

Nearly 9 of 10 business-to-business buyers ranked online content as having at least a moderate effect on their choice of vendors, according to a study from the Chief Marketing Officer Council. Just less than half of those buyers named professional associations, online communities and industry organizations as the most important sources for content, followed by 41% who named online trade publications and seminars. Research reports, whitepapers, customer case studies and product reviews were the types of content most sought after.

View Full Article in:

BtoB Magazine

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL