Paid mobile content without proper disclosure can turn off consumers

06/4/2013 | Mobile Marketer

Distinguishing sponsored content from editorial content is a critical component of maintaining consumer trust in a brand, writes Chantal Tode. While many mobile marketers are eager to create native advertisements that integrate seamlessly with editorial content, positive consumer interactions with mobile ads stem from quality, clearly marked paid content that doesn't feel irrelevant or deceptive, she writes.

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