Paid mobile content without proper disclosure can turn off consumers

06/4/2013 | Mobile Marketer

Distinguishing sponsored content from editorial content is a critical component of maintaining consumer trust in a brand, writes Chantal Tode. While many mobile marketers are eager to create native advertisements that integrate seamlessly with editorial content, positive consumer interactions with mobile ads stem from quality, clearly marked paid content that doesn't feel irrelevant or deceptive, she writes.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA