Pernod Ricard launches new tequila bottle to boost brand

06/4/2013 | Drinks Business Review

Pernod Ricard announced it will launch a new bottle design for its Olmeca Altos Tequila line in 17 global markets including the U.K., Turkey and Canada. The new bottle, which was designed by Coley Porter Bell and features a long slim neck to allow for easy pouring, is meant to increase brand recognition.

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