Shoppers seek flexibility and convenience, survey finds

06/4/2013 | Drug Store News

In a survey by comScore and UPS, 62% of shoppers say they prefer retailers that let them buy online and return items at a store, while 44% say they want to order online and pick up in store. "What will set apart one retailer from another in a competitive marketplace is how well they meet the rapidly evolving needs and expectations of customers," said Susan Engleson, senior director of comScore.

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