Study makes the case for rich-media mobile ads on social sites

06/4/2013 | MediaPost Communications

Rich-media mobile ads perform better on social-networking sites than on others, according to a Celtra study. For example, rich-media ads running within Facebook and Twitter applications had about four times the interaction as those on standard mobile sites. The completion rate of one experiment showed almost a 16-to-1 ratio difference, and video play rates were 46.8%, rather than 16.4%, when comparing the two ad environments, writes Mark Walsh.

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