Wrigley reacts to gum slump in Europe

06/4/2013 | ConfectioneryNews.com (France)

Wrigley is responding to decreased chewing gum sales in Europe by cutting 207 jobs in France and updating production facilities by creating a European Gum Base and Soft Gum Center of Excellence. "Because gum is directly linked to consumers' purchasing power, it has been particularly hard-hit by the economic downturn in Europe," the company said.

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ConfectioneryNews.com (France)

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