Apple is bringing more of its TV ad creation in-house, signaling its "fraying" relationship with TBWA\Chiat\Day, writes Peter Burrows. Apple's in-house team has also recently been bolstered with talent drawn from TBWA's Apple-focused Media Arts Lab. Apple poaching talent is "an indication of some seriously broken trust," said 72andSunny CEO John Boiler, who works with rival Samsung.
Apple builds internal ad team as it moves away from TBWA
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