Data: Google can track desktop users with more accuracy than mobile users

06/4/2014 | Rimm-Kaufman Group's Blog

Google's ability to track searchers' locations down to the ZIP code is only at 57% for Q2, despite all of its user insight. Based on other company data, Andy Taylor writes that Google has a tougher time tracking mobile users at the ZIP code level than desktop ones.

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Rimm-Kaufman Group's Blog