Google plans premium programmatic video exchange

Google is planning to create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV network content, according to this report. "This is a huge need. Most real premium video is walled off," said Adam Kasper of Havas Media North America.

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