Google is planning to create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV network content, according to this report. "This is a huge need. Most real premium video is walled off," said Adam Kasper of Havas Media North America.
Google plans premium programmatic video exchange
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA