Study: Mobile users are twice as likely to click on entertainment ads

06/4/2014 | Adweek

The amount of people who use their mobile device to look at entertainment content rose 28% over the past year and this audience is twice as likely to click on entertainment ads as those watching on other platforms, according to a study from Vdopia. It also found that 84% of the mobile ads in this category used video or rich media.

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