Emerald Nuts campaign earns brand recognition

06/5/2006 | USA Today

While only two years old, Emerald Nuts has soared to become the fifth leading brand in its category, thanks to an aggressive marketing plan based around a funny, slightly self-mocking ad campaign by Goodby Silverstein, San Francisco. The campaign extends to the company's Web site; a recent contest drew 12,500 online entries.

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