Hughes: Smart Balance could be next "mega-brand"

06/5/2008 | CNNMoney

Industry veteran Steve Hughes hopes to turn the market's No. 3 margarine brand, Smart Balance, into a household name and to expand its product lineup to include milk, cream cheese and yogurt. "In a world where everyone is looking at functional products," he said, "we are positioning this as a brand that could grow to a billion dollars, a true mega-brand."

View Full Article in:

CNNMoney

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY