Hughes: Smart Balance could be next "mega-brand"

06/5/2008 | CNNMoney

Industry veteran Steve Hughes hopes to turn the market's No. 3 margarine brand, Smart Balance, into a household name and to expand its product lineup to include milk, cream cheese and yogurt. "In a world where everyone is looking at functional products," he said, "we are positioning this as a brand that could grow to a billion dollars, a true mega-brand."

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