Jaguar tunes up mobile as marketing engine

06/5/2008 | MediaPost Communications

Jaguar, using a targeted banner ad campaign across Yahoo! mobile sites, was able to build "significant" pre-release interest for its XF Sedan among its most sought-after audience. The targeted Jaguar ads on Yahoo! Mobile generated 82,000 clicks, driving traffic to the auto maker's mobile site, per this article.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA