Can "mombloggers" spot the next big thing?

06/5/2009 | A VC blog

"Momblogs" are taking off, according to this blog post, with the top 50 sites attracting some 30 million page views monthly. Entrepreneurs have found mombloggers are great for promoting children's products, but that might be just the beginning. Venture capitalist Fred Wilson offers a case study of a label that's launching a recording artist using a network of mombloggers -- much like radio might have been used in the past.

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