Leveraging your staff's "purpose power"

06/5/2009 | Bloomberg Businessweek

Companies perform best when their employees are linked by a common purpose, write Alaina Love and Marc Cugnon in an excerpt from their new book, "The Purpose Linked Organization." They argue that firms often emphasize a corporate purpose, without bothering to tap into the goals and ideals of individual workers, thus depriving the organization of higher levels of enthusiasm, productivity and innovation.

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