Restoring GM's brand luster

06/5/2009 | Bloomberg Businessweek

General Motors advertising is taking a forthrightly contrite tone as it acknowledges the failings that led it to file for bankruptcy protection. The next step is a campaign to regenerate the youth appeal of the Buick nameplate. The automaker is planning to ramp up Web marketing -- devoting a quarter of its ad budget to online efforts.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO