Unsubscribing, at home and abroad

06/5/2009 | MediaPost Communications

More than half of North American users periodically unsubscribe from e-mail marketing lists, and 14% regularly unsubscribe, direct marketing agency Epsilon has found. In Asian and Pacific nations, just more than half of users hardly ever stop receiving e-mail marketers, 31% cancel on occasion and 4% do so regularly. In Europe, the Middle East and Africa, half of users periodically remove themselves from the lists, according to Epsilon.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA