Apparel retailers dress for multiple channels

06/5/2013 | Wall Street Journal, The

Online clothing sales are growing, spurring traditional apparel retailers to focus on omnichannel efforts to keep customers engaged. "Where the journey ends or starts doesn't really matter as long as they [the customer] get a consistent and pure experience in every channel and they enjoy spending time with the brand," Topshop CMO Justin Cooke said.

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Wall Street Journal, The

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