BaubleBar offers chocolate, cocktails at pop-up shop

06/5/2013 | Bloomberg Businessweek

Online accessories seller BaubleBar is the latest pure-play e-commerce brand to try out a brick-and-mortar space. The retailer launched a 4,000-square-foot pop-up shop in New York City's SoHo neighborhood, where it will serve Godiva chocolates and cocktails while giving shoppers the chance to touch and try on merchandise.

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