Evian adds mobile application to Baby & Me campaign

06/5/2013 | Mobile Marketer

Evian's popular Baby & Me campaign now has a mobile application that depicts adult users as babies, and shows them engaging in activities such as getting on a bus. "While viewers around the world are able to watch the Baby & Me video on Youtube, the brand wanted to give fans another way to experience Baby & Me by developing this app," said President and General Manager Eric O'Toole.

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