How to grab customers' attention before you launch

06/5/2013 | VentureBeat

Developing a great product is important, but you also need to market your company effectively if you want to attract a large customer base, writes Manish Dudharejia. You can begin to build buzz before your startup even launches by releasing a free product or pulling a publicity stunt, he writes. You should make it simple for journalists to find information about your company so they can turn all of that buzz into blog posts and articles, he writes.

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