Nationwide spot shows country singer as an anti-burglar

06/5/2013 | Advertising Age (tiered subscription model)

A leather-clad Jana Kramer plays an "Unburglar" in a new spot for Nationwide Insurance, sneaking behind a pair of home robbers to replace the things they steal. Kramer is a country singer who has sung the "Nationwide is on your side" jingle for the past year. The spot, which demonstrates Nationwide's full-replacement policy, premiered during the CMT Music Awards.

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