Q-and-A: Panera Bread founder Ron Shaich

06/5/2013 | Wall Street Journal, The

Panera Bread's five pay-what-you-can cafes will serve about 1 million people this year, with 20% paying more than the suggested donation and 20% paying less, said founder and CEO Ron Shaich. "There were occasionally people who tried to beat it, or game it. So ultimately it was a test of human nature," said Shaich in this print and video interview that also touches on the chain's growth plans, Shaich's personal and business priorities and his perspective on the Affordable Care Act.

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