Salesforce.com acquiring cloud platform ExactTarget

06/5/2013 | Mobile Marketer

Customer relationship management platform salesforce.com is acquiring ExactTarget, a cloud marketing platform, in a move that should enhance salesforce's existing social services. The $2.5 billion acquisition "gives salesforce a more sophisticated framework for mobile marketing with support for SMS and short codes and the ability to track and manage mobile campaigns in multiple countries and languages," commented Rebecca Wettermann, vice president at Nucleus Research.

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