Tapestry app adds branded content from Dove, GE

06/5/2013 | Advertising Age (tiered subscription model)

Unilever's Dove and General Electric are among the first sponsors adding native advertising content to the mobile reading application Tapestry. Dove's "10 Girls Standing" story explores issues of self-esteem and passion as part of the brand's Make Girls Unstoppable campaign. A woman's "mobile device is often her command central, and brands have the opportunity to provide her with in-the-moment value in the form of time and cost savings, as well as information," says Jennifer Bremner, Unilever's brand building director for skin cleansing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA