Tapestry app adds branded content from Dove, GE

06/5/2013 | Advertising Age (tiered subscription model)

Unilever's Dove and General Electric are among the first sponsors adding native advertising content to the mobile reading application Tapestry. Dove's "10 Girls Standing" story explores issues of self-esteem and passion as part of the brand's Make Girls Unstoppable campaign. A woman's "mobile device is often her command central, and brands have the opportunity to provide her with in-the-moment value in the form of time and cost savings, as well as information," says Jennifer Bremner, Unilever's brand building director for skin cleansing.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL