Visible World teams up with FourthWall for addressable ads

06/5/2013 | MediaPost Communications · CEDMagazine.com

Targeted TV ad firm Visible World, in conjunction with interactive cable technology company FourthWall Media, is offering an addressable ad tool for set-top devices. Under the partnership, Visible World will be able to target on a "one-to-one" basis any set-top box offered by pay-TV providers with distribution pacts with FourthWall; those operators include Comcast, Time Warner Cable, Charter Communications and Bright House Networks.

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MediaPost Communications · CEDMagazine.com

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