Why culture and middle managers matter

06/5/2013 | SmartBrief/SmartBlog on Leadership

Company culture isn't just messaging or a slogan, Ryan Estis says; it informs everything that a company does, so properly communication and implementing it can create a competitive advantage. Crucial to instilling culture: front-line managers. "I think middle management can be a catalyst to create more open, transparent communications throughout a large, complex enterprise," he says.

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