Why strong company culture is essential for success

06/5/2013 | Inc. online (free registration)

A positive company culture isn't just a nice thing to have; it can also play a key role in your startup's performance, writes Peter Cohan. In addition to other benefits, creating the right sort of culture can enhance customer loyalty, increase employee retention rates and improve productivity, he writes. "If your people share your start-up's mission, they will work long hours to realize its goals," he writes.

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