Listerine plans fast reactions for World Cup social posts

06/5/2014 | Adweek

Listerine and agency MRY will set up newsrooms in London and New York, stock them with writers and artists and then create real-time posts for Twitter and Facebook with custom graphics and newspaperlike headlines. In the "Power to Your Mouth" campaign, Listerine will monitor where posts are most successful and then buy ads for those with the highest engagement. Listerine also plans in-store promos and TV ads, as well as outdoor executions in Brazil.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL