Starbucks names Spark as media agency after short review

A Starbucks media-account review has concluded after the first round with the selection of Publicis Groupe's Spark, according to this report. The move follows several other recent marketing changes at Starbucks, including the hiring of Sharon Rothstein as chief marketing officer and Anne Enright as director of media and measurement. The media account was previously held by Omnicom's PHD.

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