Study finds DTC ads may help persuade people to quit a medication

06/5/2014 | GeriPal blog

Dr. Eric Widera writes in GeriPal about a clinical trial in Quebec that suggests that direct-to-consumer ads could be used to persuade people to stop using a drug instead of the usual pitch to get them to try it. Researchers, writing in JAMA Internal Medicine, found that more long-term benzodiazepine users ages 65-95 completely stopped using the medication after getting a booklet about the risks of the drug, compared with a control group that did not get the intervention.

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