ESPN bets on Americans' growing interest in soccer

06/6/2008 | Boston Globe (tiered subscription model), The

The country's growing Hispanic population -- and the broader appeal of soccer among all demographic groups -- has made the sport a top priority for ESPN, according to this report. And the cable sports net, which holds the rights to the men's and women's World Cups through 2014, will demonstrate its interest by covering 31 matches of soccer's European Championship this year.

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Boston Globe (tiered subscription model), The

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