ESPN bets on Americans' growing interest in soccer

06/6/2008 | Boston Globe (tiered subscription model), The

The country's growing Hispanic population -- and the broader appeal of soccer among all demographic groups -- has made the sport a top priority for ESPN, according to this report. And the cable sports net, which holds the rights to the men's and women's World Cups through 2014, will demonstrate its interest by covering 31 matches of soccer's European Championship this year.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA