Burger chains and the battle of the buzz

06/6/2011 | QSR Magazine

McDonald's beat Burger King on the latest "buzz" index from YouGov BrandIndex for the first time since September, but Wendy's kept its comfy first-place lead. Ongoing brand messaging and expanded McCafe and smoothie offerings helped McDonald's move ahead on the monthly index, which surveys consumers to determine which brands are the most talked about.

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