Dole peels across America on a pro-banana tour

06/6/2013 | Retailing Today

A pink-and-turquoise Dole truck will travel the country for 102 days on the Peel the Love Summer Food Truck Tour, dispensing banana recipes, merchandise, coupons and samples of Dole and Blue Diamond products. "After months of planning, we're excited to finally be hitting the road to take our message that bananas and nutrition can be fun to cities from coast to coast," said Bil Goldfield, communications manager of Dole Fresh Fruit.

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