Facebook to offer fewer ad formats, more automation

Facebook is dropping Sponsored Stories as a stand-alone ad format, part of a streamlining of offerings that will cut more than half of the network's 27 products. The social net would prefer that clients name their objectives and allow an automated process to decide the ad formats, a strategy that Facebook believes will give them a more consistent look. Elsewhere, Facebook is tweaking its Home software for Android devices by creating an applications dock, an answer to complaints that Home made accessing non-Facebook apps too difficult.

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