The right way to approach the sales process

06/6/2013 | American City Business Journals

You should help address your customers' problems during the sales process, not simply peddle your product, writes Doug Davidoff. "To succeed, you must create value. You must teach [customers] something that matters," he writes. You can do this in several ways, such as by asking questions that help customers gain new insights or by giving a short, informative presentation.

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