SAP agrees to acquire Hybris to add CRM capabilities

06/6/2013 | (U.K.) · Bloomberg

SAP has agreed to acquire Hybris, a supplier of e-commerce and customer-relationship-management software. Financial terms weren't revealed. The transaction is set to close in the third quarter. Hybris customers include Ericsson and General Electric. The acquisition will allow SAP to increase competition with, Cornelius Rahn writes. "We fully wish to unleash the will of SAP on the CRM market place and the competitors that decide to go against us," SAP's Bill McDermott said on a conference call. "This is going to be fun."

View Full Article in: (U.K.) · Bloomberg

Published in Briefs: