Turning a failed business concept into one with true potential

06/6/2013 | YoungEntrepreneur.com

Boomerang, which began as a an e-commerce company focusing on social gifting, was initially a flop after it launched, writes Zach Smith, the company's founder and CEO. However, the company's leadership team realized that the business had serious potential as an advertising platform. "By embracing the failure of our launch concept and pushing toward the bright spots, we stumbled upon a form of advertising that advertisers, publishers and consumers benefit from," he writes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC