Why Wendy's has its ear to the social ground

06/6/2013 | SmartBrief/SmartBlog on Social Media

Wendy's has been able to use social media tools to listen to consumers and make business-boosting decisions about the brand that wouldn't have been possible in the past, digital director Brandon Rohten said at SocialMedia.org‘s BlogWell conference in New York. Social listening led the chain to develop a mobile application that tallies calorie counts and nutritional information and to speak out when the media was full of "pink slime" stories.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA