A peek into Chrysler's digital video strategy

06/6/2014 | eMarketer

Chrysler targets its digital ad campaigns on platforms such as Hulu and Videology in specific ways based on the intended audience, according to Amy Peet, senior manager of digital media at Chrysler Group. Cross-platform ad airings between digital and television media are adjusted to be shorter for online and mobile, with the exception of successful long-form videos such as the broadcast version of Super Bowl commercial hit "Farmer" from Ram Truck.

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