U.K. startup wants to help companies improve online forms

06/6/2014 | TechCrunch

A U.K.-based startup called Formisimo is looking to help companies make their online forms more effective. The company, which has raised seed funding, offers analytics tools that can help companies identify confusingly worded questions and other problems that may be stopping online visitors from completing such forms. The company plans to use the money to expand its team and relocate.

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